Massimo Moruzzi Profile

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I just signed up. Hello and happy reading! :)

Milano

http://www.dotcoma.it/

http://twitter.com/dotcoma

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao.com); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book: What Happened To Advertising? What Would Gossage Do?

Reading, writing, fitness, pilates, skiing.

Books I've written

  • 15 Questions About Native Advertising
    15 Questions About Native Advertising Advertising by Massimo Moruzzi
    15 Questions About Native Advertising
    15 Questions About Native Advertising

    Reads:
    18

    Pages:
    43

    Published:
    Feb 2019

    Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advert...

    Formats: PDF, Epub, Kindle, TXT

  • 15 Questions About Social Media
    15 Questions About Social Media Advertising by Massimo Moruzzi
    15 Questions About Social Media
    15 Questions About Social Media

    Reads:
    110

    Pages:
    45

    Published:
    Feb 2019

    Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the...

    Formats: PDF, Epub, Kindle, TXT

  • 15 Questions About Online Advertising
    15 Questions About Online Advertising Advertising by Massimo Moruzzi
    15 Questions About Online Advertising
    15 Questions About Online Advertising

    Reads:
    22

    Pages:
    46

    Published:
    Feb 2019

    The real question of course is: Does online advertising work? Unfortunately, it's impossible to give a simple answer to this apparently straightforward questi...

    Formats: PDF, Epub, Kindle, TXT